31st May, 2016


Programme to reach Syrian refugee community is comprised of mobile cinema screenings & film-based workshops in support of girls’ education

Cannes, May 14, 2016: Image Nation Abu Dhabi has partnered with FilmAid International to roll out a screenings programme for He Named Me Malala in Syrian refugee camps in Jordan.

The two month outreach campaign and screening series, which commenced in April, aims to leverage the power of Malala’s story to inspire and empower girls and parents to value and champion education in their homes and communities.

FilmAid will deploy two tested and proven methods of youth engagement through film – larger awareness-raising screenings and targeted film-based workshops in select refugee camps in three locations in Jordan, including the Emirati-Jordanian Camp run by the Emirates Red Crescent Authority, in conjunction with the United Nations Children’s Fund (UNICEF) to provide young girls and boys (12-18 years) the opportunity to express their own views on the importance of their own education after watching He Named Me Malala.

In a call to millions of other girls around the world and those who stand with them, He Named Me Malala launched an international advocacy campaign in partnership with Malala Fund, Malala’s nonprofit organization working to empower adolescent girls through secondary education.
Malala Fund, Image Nation Abu Dhabi and Participant Media have provided resources to FilmAid to develop materials for the workshops and screenings and provided schools toolkits to inspire meaningful change in the area of girls’ education.

This latest outreach in Jordan is part of the 12-month global social action campaign called Stand #withMalala aimed to support children’s right to education and is also in support of Malala Fund’s #NotLost campaign to educate Syrian refugee children. FilmAid will continue to work with Malala Fund on a similar program screening the film and providing leadership training for girls in refugee camps in Kenya.

FilmAid International was honoured yesterday (May 13) by the Hollywood Foreign Press Association at the Cannes Film Festival for their global work using film to affect social change, including their work on the Stand#withMalala campaign.

In 2015, Image Nation launched #StandWithZiauddin, leveraging Ziauddin Yousafzai to reach fathers from the Desi diaspora in the GCC with a message about girls’ education. The special screenings of He Named Me Malala reached approximately 6,000 men across the Gulf.

“He Named Me Malala gave us the opportunity to spread a vital message about girls education to influential communities in our region. Image Nation created a robust, tailored social action campaign for the MENA region that is now culminating in our outreach to refugees in Jordan. We are pleased to partner with FilmAid — an organization that shares our belief in the power of film to inspire and inform audiences around the world,” said Danielle Perissi, head of documentary and factual entertainment, Image Nation Abu Dhabi.

FilmAid International’s Managing Director, Keefe Murren, agreed, stating: “We are thrilled to have worked in partnership with Image Nation Abu Dhabi to leverage the power of Davis Guggenheim’s film He Named Me Malala to support refugee girls’ education. Davis Guggenheim’s film is a particularly potent weapon in the fight for refugee girls’ rights. A refugee herself, Malala challenges girls to be brave, not just in fighting for their own education, but in bravely imagining a future when that fight is no longer necessary. And that is where the power of film is most effective. Movies remind us that we are authors of our own stories, and that each one of us is capable of changing the narrative.”

FilmAid uses the power of film and media to transcend language and literacy, bringing life-saving information, psychological relief and much-needed hope to refugees and other communities in need around the globe.

He Named Me Malala is released by Fox Searchlight Pictures, in association with Image Nation Abu Dhabi, Participant Media and National Geographic Channel. The documentary was produced by Walter Parkes and Laurie MacDonald under their long-term partnership with Image
Nation, and also produced by director Davis Guggenheim.

For those who would like to find out more about this latest campaign, please contact [email protected].