30th April, 2016
#SUPPORTARABCINEMA AT THE ABU DHABI BOOK FAIR
The campaign teams up with Black Box Cinema to be part of week-long exhibition at ADNEC
The Support Arab Cinema campaign will have a presence at the prestigious Abu Dhabi Book Fair 2016 (April 27-May 3) as part of the Black Box Cinema activation.
Fair attendees will be able to catch Arabic films in the pop-up theatre throughout the week, whilst Support Arab Cinema ambassadors will be actively encouraging passers-by to discover and support great Arab films via the social media channels. The team will also be giving away 20-pairs of tickets to Emirati family drama Going to Heaven which opens in theatres on April 28.
Support Arab Cinema is an international campaign that aims to raise awareness about Arab film by highlighting the value of authentic voices, the quality of modern Arab cinema, and the universal relevance of good storytelling. Audiences can pledge their support on social media at #SupportArabCinema.