27th April, 2015


One of the biggest entertainment groups in the Arab world has been named as a co-producer of Ali Mostafa’s upcoming feature film From A to B.

Rotana, a leading Pan-Arab media company, joins the current co-producers, twofour54 – the commercial arm of Media Zone Authority – Abu Dhabi and Image Nation on the project, and will offer considerable experience in marketing and distribution of the film during its release following the world premiere at this year’s Abu Dhabi Film Festival.

Rotana has bought the TV rights for the film following its theatrical release.

Mohamed Al Mubarak, chairman of Image Nation said of the partnership: “To have one of the region’s largest entertainment companies partner on one of our projects is superb. We’re glad Rotana feels as strongly about this film as we do and we look forward to using our combined experience to ensure Ali Mostafa’s film has a great start.”

Noura Al Kaabi, CEO of twofour54:” twofour54 is the Arab world’s media and entertainment hub and our goal is to build on the Abu Dhabi Vision 2030, which identifies media as an industry with the potential to grow Abu Dhabi’s economy, bringing a diversified mix to the city as a regional business centre.

“We are working on attracting Hollywood as well as Bollywood productions to Abu Dhabi but most importantly we want to nurture Emirati and Arab talent. Supporting Ali Mostafa’s film is an extension of our sincere effort in honing home grown talents in film making and our support is in line with Abu Dhabi’s vision for the media industry”

Turki Al Shabanah, Head of Rotana TV Network said:” This joint venture comes natural to Rotana, a media power house in the Middle East and the owner and distributor of the biggest Arabic cinematic archive and content worldwide. Rotana who, in the past years, has produced a number of Arabic blockbusters, is happy to co-produce From A to B and to join forces with well reputed production houses on this much anticipated film.”

From A to B follows three friends as they go on a road trip from Abu Dhabi to Beirut and features a number of misadventures along the way and will be the first Emirati feature film to open ADFF. .

Michael Garin, CEO of Image Nation, commented: “From A to B is an exciting project for Image Nation to be working on, especially being Ali Mostafa’s second feature film.

“Here at Image Nation we continue to support the growing UAE film industry and Emirati directors like Ali. We hope films like From A to B will inspire others to follow their film passion and help us create a burgeoning film community in the UAE.”