12th October, 2014


Image Nation’s box office hit Djinn is to be made available to a wider  audience on Premium Video on Demand (PVOD) on July 29th.

Djinn, directed by legendary horror master and director of The Texas Chain Saw Massacre Tobe Hooper,  will make its exclusive television premier on Etisalat’s e-life this Eid.

Etisalat’s Humaid Rashid Sahoo commented: “when I saw the film for the first time, I felt immensely  proud that this was not only a UAE production but also filmed in our country”. “We know our UAE e-life  customers will feel the same pride we do about Djinn and I hope they enjoy this thrilling film as much as  I did.”

Djinn retells the old folklore tale of Umm Al Duwais and gives a modern spin on the story for new  generations. The film follows the plight of an Emirati couple that moves back from the US to its  hometown of Ras Al-Khaimah, only to discover that its life is connected with those of the Djinn.

Khalid Laith, who is steadily creating a name for himself in Hollywood playing supporting roles in films  such as World War Z and the upcoming Hologram for the King, is the star of Djinn. Razane Jamal, who  you can see this Ramadan in Embratoreyet Meen, co-starts. The film also features numerous Emirati and  regional talent such as Saoud Al Kaabi, Soumaya Akaaboune, and Ahd to name a few.

The film was a box-office hit following its theatrical release, crossing the 1 million AED mark on its  opening weekend. Wider demand for the movie has been overwhelming.

Mohamed Al Mubarak, Chairman of Image Nation said of the deal: “Djinn has been one our most  exciting productions and being a horror film was something completely new for us and the UAE film  industry.”

Travelers can enjoy the movie on Etihad Airways starting September, then on Emirates Airline and Qatar  Airways starting October.

Mohamed continued: “The film was a great theatrical release and we’re so pleased the film will be  opened up to new audiences in the region who can enjoy one of our home-grown projects through a  range of platforms.”

Expats who are Horror fans can equally enjoy the film. “Expats living in the UAE have little or no expectations for Emirati produced films and most missed the opportunity to see Djinn when it ran in theaters.