13th February, 2013


Abu Dhabi, UAE, February 20th, 2013: Today Image Nation launched a new division, Strategic Media Solutions, aimed at offering partners strategic direction and creative development across a range of media platforms.  The announcement was made by Mohammed Al Mubarak, Chairman of Image Nation, and Michael Garin, CEO of Image Nation.

The new division will be headed by Danielle Perissi, who will collaborate closely with Mohammed Al Otaiba, head of Image Nation Abu Dhabi, as well as the company’s international partners.

Drawing on the group’s creative and marketing expertise, Image Nation Strategic Media Solutions will work with partners to create engaging content that enables their strategic and marketing objectives.  The company has already formed a number of alliances with Abu Dhabi government and commercial entities to develop multi-media projects including advertising campaigns, TV content, documentaries and social media campaigns.

“As one of the leading content creators in Abu Dhabi and the UAE, Image Nation has a unique expertise in this market,” said Mohammed Al Mubarak.  “We share a singular mission with Abu Dhabi’s government and commercial entities to develop our Emirate, and we look forward to partnering with them to achieve their strategic and marketing goals.”

“Having received such positive feedback from the Abu Dhabi organizations we currently serve, we decided to formalize our media solutions unit in order to offer our partners even more focused, strategic and innovative support for a wide range of creative development,” added Michael Garin.  “With Danielle leading the division, we will build a robust team that will help meet the needs of our partners in this sophisticated and ever-evolving market.” Until recently, Danielle Perissi was Director of Communications at the company’s parent, Abu Dhabi Media.  She joined the company in 2010 to oversee a strategic communications and marketing program in support of the company’s business and commercial objectives.  Prior to joining Abu Dhabi Media, Danielle worked at Edelman in New York, where she advised clients on corporate and executive positioning, media relations and international issues management.  She began her career at Time Warner, where she spent nearly ten years in a variety of communications and marketing roles both in New York and London.