28th February, 2017


Cinema-goers will experience the post-apocalyptic thriller with motion chairs, scent, wind, light and water effects

Image Nation Abu Dhabi, one of the leading media and entertainment companies in the region, has announced that its latest feature film The Worthy will be the first-ever Arabic film to be released in the 4DX format.

Distributed in 4DX in VOX Cinemas across the region on February 23rd, cinemagoers will be able to experience the post-apocalyptic thriller with motion chairs, scent, wind, light and water effects in a complete cinematic experience.

Cameron Mitchell CEO of Majid Al Futtaim Cinemas – VOX Cinemas said of the announcement: “The 4DX cinema experience is really something special and we are hugely excited to be hosting The Worthy as the first ever Arabic film in this format.

With so many action scenes and edge-of-your-seat moments, this is the perfect film for 4DX. Audiences can expect water effects such as mist and rain, wind with a gentle breeze or turbulent storm – they are going to have a truly exhilarating time and this truly represents how we are all about creating great moments”.

The Worthy is directed by Emirati filmmaker Ali Mostafa and is the second of his three feature films to be produced by Image Nation Abu Dhabi, following on from comedy From A to B released in 2014. It is also the second-time Mostafa has worked with regional producer Rami Yasin (Zinzana).

It features an all-star Arabic cast including Ali Suliman (Paradise Now), Samr Al Masri (Bab-Al Hara), Maisa Abd Elhadi (3000 Nights) and Samer Ismail (Omar).

“Being the first Arabic film ever to be released in 4DX is testament not only to how great the film is, but how far the Emirati film industry has come. We hope that audiences across the UAE will take advantage of this unprecedented experience which is normally reserved for Hollywood blockbusters”, said Michael Garin, CEO of Image Nation Abu Dhabi.

As well as showcasing Emirati talent, The Worthy utilised international knowledge share and expertise from Hollywood producers Peter Safran (The Conjuring, Annabelle) and Steven Schneider (Paranormal Activity, Insidious).

The feature film had its world premiere in 2016 at the London BFI Film Festival where it received exceptional reviews from audiences and critics alike, followed by a sell-out regional premiere at the Dubai International Film Festival (DIFF).

“From the world premiere at London BFI, to the regional premiere at DIFF in December – the film keeps gaining momentum. The fact that The Worthy will be the first Arabic film to be released in 4DX feels amazing! I can’t wait for audiences to experience the movie in this awesome format”, commented director Ali Mostafa.

The film is set in a post-apocalyptic future, after the vast majority of the world’s water supply is lethally contaminated, a small group of survivors who have taken refuge near a rare clean water source are thrust into a deadly game of cat and mouse and must defend their lives from infiltrators who aren’t what they seem.

The Worthy will be released in 4DX exclusively in VOX cinemas as well as regular screenings in theatres in the UAE and across the region, including Novo Cinemas, Reel Cinema, Cineroyal, Star and Oscar cinemas on February 23rd 2017. Advance tickets will be available on VOX Cinemas website and apps from February 16.