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IMAGE NATION ABU DHABI ACQUIRES MENA RIGHTS TO NBCUNIVERSAL FORMATS’ MILLION DOLLAR LISTING FRANCHISE IN UAE FOR STARZPLAY
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IMAGE NATION ABU DHABI ACQUIRES MENA RIGHTS TO NBCUNIVERSAL FORMATS’ MILLION DOLLAR LISTING FRANCHISE IN UAE FOR STARZPLAY

• Image Nation to co-produce Million Dollar Listing UAE, which will be streamed on STARZPLAY in the MENA region.
• The programme is currently casting for participants, with the series due to air in early 2023.

Image Nation Abu Dhabi, the Academy Award winning film and entertainment company, has secured the rights to NBCUniversal Formats’ Emmy Award winning reality television format; Million Dollar Listing for the UAE – the first international version of the franchise. Million Dollar Listing is a reality television format that follows realtors and the high-end properties they are selling. The show will be available for subscribers to watch across the UAE exclusively on STARZPLAY, MENA region’s fastest growing subscription video on demand (SVOD) service.

Million Dollar Listing UAE will be streamed as a STARZPLAY Original show. Throughout the 8 episodes, the series will follow the professional and personal lives of eminent realtors in the UAE as they negotiate sales for some of the most luxurious and exclusive residential properties in the region. Image Nation Abu Dhabi will be co-producer, with the series due to air in early 2023.

Ben Ross, Chief Content Officer at Image Nation, said: “Image Nation is delighted to have acquired the rights to this phenomenally popular reality entertainment series – working with our partners at STARZPLAY to show audiences the lives of realtors and the properties they are representing in the constantly evolving UAE market. Part of our mission at Image Nation is to continue to showcase our region and culture, we’re excited to share an insight into some of the homes and personalities associated with selling those properties to audiences around the world.”

Nadim Dada, VP of Programming & Content Acquisition at STARZPLAY, said: “We have enjoyed a long-standing relationship with Image Nation and are proud to continue this partnership to offer unique programming to our subscribers. We are thrilled to add the first “Million Dollar Listing” international franchise to our list of Original Programming. The UAE offers the perfect location for this successful show to be shot; with people from all over the world combined with ground-breaking architecture and the ultra-lux lifestyle that the UAE is well known for, the location certainly offers a unique spin on the award-winning franchise. We constantly strive to bring diverse forms of content to our subscribers and are confident that this new reality television series will be binge-worthy”

Ana Langenberg, Senior VP of Format Sales and Production, NBCUniversal Formats commented: “We couldn’t be more excited for this international adaptation of Million Dollar Listing. Image Nation and STARZPLAY are the perfect regional partners, and together we cannot wait to bring a fresh and uniquely UAE energy to this highly popular format.”

Million Dollar Listing format started in the US in 2006 and over 12 seasons has proven a popular format, winning two Emmy Awards. Image Nation has licensed the rights to the franchise from NBCUniversal Formats, which is part of Universal International Studios, a division of Universal Studio Group. The series starts pre-production in the Summer and is currently casting for participants. The show is set to air early 2023.

With thousands of hours of premium content including the best western content, Arabic shows, Turkish favourites, anime, and live sports, STARZPLAY is today the number one streaming platform in the MENA region. The service is available in 19 countries across the Middle East, North Africa and Pakistan for fans to enjoy quality content anytime, anywhere, and from any device.  

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