Quest Arabiya & Etihad Airways Sign Partnership for in-flight Entertainment Channel

September 2018

Quest Arabiya,the Arabic-language factual entertainment channel, has announced today a partnership with Etihad Airwaysfor their inflight entertainment system, E-BOX. Providing a unique experience for passengers, a selection of Quest Arabiya’s exciting line up of original productions from the Gulf region will be available from  September 2018. The productions reflect the scenic outdoor, adventure and hidden travel gems across the Gulf region. 

This partnership will allow Etihad passengers the opportunity to view an exclusive selection of original shows on a dedicated standalone channel. Shows will include Etlaa Bara, a weekly magazine show that takes viewers todifferent outdoor destinations and engages them with exciting events related to extreme sports, cars, travel and survival stories, fronted by adventure influencers Areej Abdulla and Ali Khaja. Etlaa Baraalso produces user generated content episodes, to encourage viewers to film, explore and share their personal experiences with others.

Other programs that will be available on E-box include Nabd Al Moghamara, which focuses on the incredible and natural sceneries and adventures throughout the Middle East and North Africa while showcasing the region’s diversity and talent; King of the Street, a show dedicated to car enthusiasts; andAl Rahala,a travel and adventure program by Saudi blogger Abdullah Jumaa that highlights important and mysterious spots through local tours around the world, visiting markets, interacting through activities and adventures and enjoying local cuisine. 

Khalid Khouri, General Manager at Quest Arabiya, said: " Quest Arabiya immerses viewers into the wonders of the real world by bringing them closer to adventure and exploration through original productions that is aimed at adventurous, adrenaline and thriller-seeking viewers. Our partnership with Etihad, a world-class carrier that caters to multinational passengers from all over the world, will enable Quest Arabiya to  showcase the region’s adventure and outdoor experiences to a broader demographic.”

In addition to this vast array of original Arabic factual entertainment content, the channel will showcase documentary, Back to the Wild, produced by the Environment Agency Abu Dhabi in partnership with Image Nation Abu Dhabi, one of the leading media and entertainment companies in the Middle East.  

Back to the Wild, which was first premiered exclusively on Quest Arabiya, depictsthe Abu Dhabi led Scimitar-horned Oryx Reintroduction Programme – described as the world’s most ambitious mammalian reintroduction projects. The programme, inspired by the late Sheikh Zayed bin Sultan Al Nahyan, is a leading example of how to protect some of the world’s most vulnerable species and transcend borders to work with leading conservation experts to make it happen.The film follows the journey of a Scimitar-horned Oryx (Nya) and the rest of her herd as they are assimilated back into the Chadian wilderness.